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Victoria Higgins

Apr 18 '11


This model was presented by Graham Wallas in his book Art of Thought, 1926. It was one of the first models of the creative process ever created. The model consists of 5 stages:

preparation: preparatory work on a problem that focuses the individual’s mind on the problem and explores the problem’s dimensions

incubation: where the problem is internalized into the unconscious mind and nothing appears externally to be happening

intimation: the creative person gets a “feeling” that a solution is on its way

illumination or insight: where the creative idea bursts forth from its preconscious processing into conscious awareness

verification: where the idea is consciously verified, elaborated, and then applied